About Us

Heartland Beef Connection started with a simple discovery — when my wife and I ordered a quarter cow directly from a Kansas rancher, we were blown away by the difference. The beef was higher quality, the cost per pound was lower than grocery store prices, and we felt great knowing our money was supporting a local family.

As we shared the experience with friends and family, we realized how many people wanted the same thing — fresh, local beef from ranchers they could trust. That’s when the idea for Heartland Beef Connection was born: to make it easier for families to connect directly with Midwest ranchers and enjoy the same quality we did.

As a proud K-State alum, I have a deep appreciation for Kansas agriculture and the people who make it possible. Our mission is simple — to support Kansas ranchers, strengthen local communities, and help more families fill their freezers with beef they can feel good about.

- Paul Meissbach, Founder